If you have Optimum and you watch TV as often as I do, you’ve probably gone blind you’ve probably noticed a commercial advertising their new logo. There’s even an article on it, so you can tell this is a big deal. “Our new logo and branding campaign reflects our commitment to honesty, transparency, the quality of the services we provide and – importantly – how we interact with our customers.” I absolutely agree with that statement. The old logo was dishonest and showed absolutely no commitment. It made me feel cheated.
“It reflects a cleaner and much more simplified approach to design, unencumbered by extraneous visual elements.” All I can say is THANK HEAVENS for this simplified and wonderful logo. Now I can finally enjoy my overpriced cable without those extraneuous visual elements getting in the way. I often lost sleep thinking, why? Why is the Optimum logo so extraneous? How can I focus on anything when I’m constantly plagued by this unsatisfying logo?
“We’re excited to help more people appreciate Optimum’s potency and for them to connect to the brand.” That’s so sweet, I think I might cry. I adore Optimum’s potency. This logo is everything I dreamed it could be and so much more. “Simplicity gets rid of the complicated and replaces it with clarity.” Finally, some clarity! Seriously, take a look at the old logo; it confused the shit out of me.
Better get ready, because here comes more bullshit. (I hope you weren’t oblivious to the sarcastic tone I was using this whole time.) The article claims that the new logo “was produced by Collins.” PRODUCED? It’s a fucking word in a fucking lame-ass font followed by a fucking lame-ass colored dot. I can produce that kind of shit too. optimum. You can tell I invested a lot of time in that, right? I typed it out, and then I decided the “o” should be lowercase, and then I changed the font and added a little color, and LOOK, that took all of 5 seconds. That will be one million dollars, please.
If any of you are currently Verizon, Comcast, Dish or DirectTV customers, what are you waiting for? This is the perfect time to switch over to Optimum. Don’t do it for your family’s entertainment. Don’t do it because you have no choice. Do it for THE LOGO. It’s a work of art that deserves to be praised. If you’re already an Optimum customer, then hold your head up high and pat yourself on the back. You’re a genius for choosing an ingenious company with an ingenious logo. Finally, I can have a peaceful night’s sleep knowing that all is well in the world. Thank you, Optimum. I love you in all your colors.
(Did you watch the commercial? It’s great. The general message is: Here’s our new logo, but you’re still getting the same crappy service. Check out their website too. Each time you visit the site, the dot changes colors. AMAZING.)
I’m required to put this in here: http://www.sacbee.com/2012/09/06/4793611/cablevision-unveils-new-optimum.html